Any company be it into products or services treats their customers specially. We thought of applying this simple psychology that we use everyday in our businesses in Mizen as well.That is, we felt that comments from our customers must look different.
The customer comments were not distinct. Mizen did not differentiate customer comments from the other comments. It had the same look and feel as any other comment in the system. This made it difficult for an employee to scan through the conversations. One had to literally read through comments and figure out if that was a reply sent by a customer or by just another employee belonging to that project. Now if the conversations were short this method was bearable. However, if we had a huge project with multiple employees and clients working simultaneously on it. It would be a big pain to address this issue.
We came up with a simple solution. Just like we treat our customers differently. We thought of changing the look of the customer comments. Although nothing fancy just a change in the color of customer comments it serves its purpose the best.
You no longer have to dive into the comments to figure out which of them is a customer reply. Just a scan and you can easily distinguish a customer reply from the other comments. So no matter however long are the project discussions or however huge are the number of participants in the project, customer replies will standout thanks to this amazing feature.
Check it out and let us know your feedback. Suggestions are welcome